Error when I try to enter $20 free app voucher for...

Hi, I just bought a Nokia Lumia 521 and the current promotion is a $20 gift code no the Windows Store.
I made my claim with my IMEI code earlier today and was sent my code.
I am trying to redeem the code the operation fails with the dialog below appearing
The operation failed
141107-Wod+LQAAAAAAAAAA-7e580268-1a54-47a4-9f5e-9142e820336d
I have tried to enter the code on both my phone and at www.windowsphone.com but have had no luck. Any fixes?

You normally need to provide some sort of payment method (in part as proof of residence in the country) before you can get even the free apps. It is possible to set up a new iTunes Store account just for free apps, but you have to create a new Apple ID; you cannot use an existing one. If you want to do that, take a look here:
http://support.apple.com/kb/HT2534
Read the steps carefully as the order in which you follow them is  critical. Note again that you can do this only when creating a new Apple ID. You cannot use an existing ID. 
You will of course not be able to get anything other than the free content without entering in some sort of payment method (credit card, prepaid iTunes card, gift certificate, etc.)
Regards.

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