Executable video file on iPod?

I'm working with a marketing company and they want to do a big promotion with iPod. They want to load a video on 2,000 iPods and then hand them out. When recipient turns on iPod they want it to start playing.
Anybody ever done this?
THANKS!

Thank you both. We plan on opening each one and loading the video. Would we be able to cue it up and turn off th iPod so when it turned on it would play?

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