Export FCP 4.0 video to Windows Media format

i have a 17 minute video,
i have exported for streaming web content, or downloadable content, using quicktime, and on my mac and pc, with quicktime player i can view it bot on the mac and pc
my question is, for those pc users who do not use quicktime
and have windows media player, how do i create a wmv file that can be seen using windows media player?
my research indicates that w. media player can play AVI file, so i exported my FCP clips using AVI, but the file is 300 mb, much larger than the QT file i created, 30 mb or so
any suggestions, on how to create a windows media player
file aroung 30 mb or so?

flip4mac

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