Export Interactive PDF scales page...

I've created an interactive PDF in InDesign using the latest version (7.0.3) and while everything works just fine, videos play as expected and such, the pages themselves are being scaled up, which is causing some terrible alaising. I'm setting the layout as 'For Web' with a 1024x768 document size in Indesign. Then I export to the interactive PDF using the defaults and in Reader I need to scale it to 66% to make the same size as in InDesign at 100%. Any ideas why the scale issue, I'm completely stuck. Thanks-

I guess I wholeheartedly disagree on that point then. When I design motion graphics, I have the control over how it looks (i.e. I know a DVD by its resolution and aspect ratio) I have the control over how the printed page looks when I create ads for magazines (i.e. I know the final page size, line screen and color gamut) and when I create a website I have control over the CSS tags on how to display the graphics on the screen. In every other instance you have that benchmark of control through standards and calibration, so the 100% on one *really* should match the 100% on the other, that's all I was asking for. Then when users scale the page, that's fine, they know they are scaling the page (and things might not looks as good), but if the graphics look poor at 100%, then they tend to blame the designer.
I suppose it could use vector art in the PDF it would be a non-issue, but in this case, I'm re-purposing bitmaps from another project (that I didn't create) so the aliasing and such from the scaled page drove me nuts. I'm much too much of a control freak to allow that to be ok or to expect the user to adjust their displays. We all know that most users (99%?) leave their programs (and TVs) at the default settings, so at least I'd like the know that upon initial opening that there's some expectation of controlling the experience. I guess maybe interactive PDF isn't the method for me. Thanks again though for your help and insights.
-james

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