Export PNG in CMYK vs. RGB. Changing colors.

Short version: Using Illustrator CC. I correctly exported a PNG logo in RGB (sent to client), but the new PNG logo looks much different than the old PNG logo that was exported incorrectly in CMYK (sent to client long ago).
Client wants to know why the NEW PNG logo looks so different than the EPS logo and the OLD PNG logo (all starting with the same Pantone color).
Longer version:
I recently sent logos to my client in different formats.
ai, eps, eps CMYK, pdf, and png
Prior to creating the PNG version in Illustrator CC,
I changed Illustrator's color mode to RGB, then converted my Pantone colors to RGB (specific values per the Pantone book), then exported as PNG.
This created a much different blue than the CMYK eps version.
Someone else on the client side is working with my files and questioning why the blues look so different. The Pantone eps vs. the RGB version.
Problem:
In the past, the PNGs had been created incorrectly--They had been exported in CMYK mode without converting anything to RGB and they matched much closer to the EPS version.
Now they are asking why there is such a big difference.
I did the process correctly, I'm not sure how to answer this. Why do they look so different?

So if I just leave the Document Color Mode as CMYK, leaving with the logo set in it's specific Pantone colors, and then Export/PNG, that will covert my CMYK colors to RGB for me. Seems almost too easy. Just go File/Export/PNG, but okay.
And while that may give me a better perceptual match, here's the other side of the issue.
They've given me and their web company specific RGB values for their logo. These are based on the Pantone book, and likely different than the conversion Illustrator will do.
The idea being, they want the website and logo to be the exact same blue. And they are based on the values they gave, but they look different than the original Pantone. Brighter and more vibrant. I'm dealing with another member of the client team, trying to use Illustrator on her end for smaller tasks, and she wants to know why the rgb PNG logo (which I entered in manual values for based on the Pantone book), is so different than the Pantone eps file. In the past, when I just exported as a straight PNG without tinkering, the perceptual match was there. Now it isn't. How can I explain this?

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