Export to PDF loses image resolution in CS5

I am creating some artwork in Photoshop CS5 at 72dpi. the work is crystal clear.
I then place the file as a jpeg or as photoshop file and again in InDesign the image looks great.
If I then export to PDF the artwork goes very fuzzy in Adobe Reader.
At the file type I am selecting - PDF (Interactive) rather than (print) and the following options are selected below.
I have tried changing the values but may not have reached the right combination.
The main reason I am confused is that when using illustrator my vector artwork never loses quality in PDF format....
Can a PDF be created without image quality loss???
Many thanks
Max

It won't arise for you now that you've set the Reader to be viewed at 72 ppi.
But if you send that to me it will look very blurry as I have mine set to 110ppi.
You could have saved the images as 96 ppi and it would have looked perfect in Acrobat.
But the whole point is that will look different depending on who's viewing it and what their setting is.
You personally shouldn't have a problem anymore using 72 ppi images, there is no need to save higher res images for yourself. But keep in mind that if you are sending this to someone else their Reader will be set to most likely 96 ppi. So perhaps you should consider using 96 ppi images or 150 ppi images in future.

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Export to PDF loses image resolution in CS5

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