Exporting Final Cut Express 4 HD Video to Standard Definition?

I have created a commercial set to air on a Local TV Station. They are not accepting HD Commercials.
How do I export to QuickTime making sure my graphics are in the Standard Definition Safe Area?

Tom,
You are correct I need Standard Definition. Is there a way I can set the Resolution of the Screen or the way i output my video so when I send it to the News Stations my Commercials are in standard Definition?
720x480 or some programs require 720x486 is what i need 4:3
I was a little confused with what you told me. Do I need to just scale down my box to 60% and 20% from the top and bottom, 60% from the left and right edges. or just one or the other?
As it stands now they are having to box it in at the station and I would rather do everything on my end so when they get it, all they do is play it as it.

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