Exporting Finised movie (best way and format?)

ok well i created a good looking movie in iMovie and i want to export the movie to a size that is viewable on the web for both windows and mac users...so far all i can get is .avi to play and work for pc users.
I am trying to keep the size down to lower load times...How should i Export? does it matter which format i select when i create a new project?
I have quicktime pro.
Thanks in advance!

I should also add that the movie is not very good looking and really pixelated...and thats at 250mb....and in avi format.

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