Exporting for Web VS exporting for DVD

So here's the story:
I am pretty familiar with exporting my movies for the web and stuff like compression, etc but I was just asked to burn some of my movies for DVD distribution. As stupid as I am, I sent those guys the files that I use for web distribution and of course I get a reply that goes something like this: "This isn't DVD quality. We need the full movie file, highest quality/bit rate, frame rate, de-interlaced versions of the movie."
Can someone help me understand what that means??
If I were to export the movie uncompressed I might as well give up right now. It's all HD. I won't be able to fit even one of my movie files on the biggest hard drive.
Does anyone know what "the highest quality/bit rate, frame rate" etc. means? I feel like a retard right now.
Thanks for your help!

Assuming you are using Final Cut Express, your best bet is to create a master DVD and have a good service provider duplicate the disk.
In FCE, do the following:
Make sure everything is rendered:
*Sequence > Render All > Both*
*Sequence > Render Only > Mixdown*
Then save your project.
Export to QuickTime Movie (not QuickTime Conversion)
UNcheck the option called "Make Movie Self-Contained"
Check the option to Include chapter markers (if you have chapter markers in your sequence)
Save
Then import the resulting QT reference movie into iDVD and build your DVD project. Burn the finished project to disk and give it to the duplicators.
If that's not acceptable to them then you should
1) find another duplication house that will do the work or
2) get the exact specifications from them as to what they require; if this is the case you will probably need to get an external hard drive that you can use to save the project for them.
What is the exact nature of your source video? HDV? AVCHD? Something else? Do you have mixed formats in your sequence?

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