Exporting For YouTube - Premiere Pro CS5 (Canon XL2)

I shot a promo video with my Canon XL2, and would like to upload the finished product to YouTube at the highest possible quality in order to help promote the company I work for.
Footage shot in 30p at 29.97 fps, 16:9 - NTSC.
Sequence settings are all correct and match my footage perfectly.
I have exported the video as H.264, AVI, MOV, MP4, MP2, WMV and countless other formats. When played on my computer the video quality is SUPERB. I am ecstatic at how it turned out, HOWEVER, when I upload the video -in any format- to YouTube, it looks absolutely horrible - as though it were shot with a webcam.
Does anyone have any advice as to what I might be doing wrong? Anyone had any experience with the XL-2 and Premiere Pro videos being ugly when uploaded to YouTube?
Thanks a bunch!

Be very careful when using Adobe's presents for YouTube, Vimeo, etc.  They have a fixed frame rate but it doesn't always match your source frame rate and this adds additional render time and can drop or add (adding is much worse) frames.
The worst offender is a preset that is for non drop-frame 30.0 fps (instead of drop frame 29.97) because every 3 seconds 3 frames get added.
Also be aware that when exporting for the web (or most anything other than to DVD), you want to use square pixels.
This might require a bit of tweaking with the presets but it is well worth the effort.
864x480 is the square pixel equivalent to 720x480 widescreen (1.21...).
For more indepth info on the presets (and my rants on the matter) - have a look at my CS5 and C5.5 articles.
http://www.eventdv.net/Articles/News/Feature/Benchmarking-Adobe-Premiere-Pro-CS5-70277.htm
(under the heading "Don't trust the presets")
http://www.eventdv.net/Articles/ReadArticle.aspx?ArticleID=74852
(under the heading "Working with watch folders in Adobe Media Encoder CS5.5")

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    function(){return A.apply(null,[this].concat($A(arguments)))}
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