Exporting HD for web use

Please help! I've got a four-minute HD move that I'm trying to put on youtube. I've exported it-- numerous times-- as an MP4 (the file has to be less than 100MB). I've tried to preserve the aspect ratio. I've used an HD image size. Each time-- it gets squashed into a 4:3 picture. This is turning me into a madman. Advice-- please?

Omg-- you've referred me to a book. This may solve my problem in the long run, but won't cure my short-term madness. It's an interesting article. It'll take me til mid-afternoon to go through the steps he recommends. I appreciate the help. I admit, I was looking for a "hey- try this" answer.
My question was vaguely worded. I'm exporting from FCP to Quicktime conversion. This is where my picture is getting squashed. I haven't tried to send it to youtube yet coz every time I save it into a file, it's a squashed picture.

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