Exporting out of Illustrator

I've created a 300 x 250 pixel document (72 dpi) in Illustrator. It is for an email newsletter ad where they require a Jpg no larger than 20k. When I convert it to jpeg (via export option), the resulting file opens in Photoshop, and is 1252 x 1044 pixels, 300 dpi, 3.74 MB.
Why does exporting the file change its original dimensions set in Illustrator?
If I then scale that Photoshop file back down to 300 x 250 pixels, it looks terrible. The type is blurry.
How can I maintain a clean, crisp image?

I tried to duplicate your first results and could not I found by selecting web document it is the best way to do this  from the beginning my only thought on what might be happening is that if you start with a print document it sets by defaut the raster image effects at of all things 300ppi.
So it might be changing the output to 300 ppi even if you do not use raster image effects.
In the New Document dialog if you expand the dialog where it says advance you can change that setting from the outset to 72 ppi which is what you need it to be.
I personally think that if you are exporting to a jpeg it might warn you of this setting although a lot of print people would complain that they are losing valuable tie with such a warning popping up al the time even though they are not like to choose jpeg as a file format.
I am not certain that is the cause of the problem as I make a web document if I am working for the web and print if I am working for print.

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    Date: Thu, 12 Dec 2013 00:56:36 -0800
    From: [email protected]
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    Subject: when exporting out of lightroom the color of my picture channges significantly
        Re: when exporting out of lightroom the color of my picture channges significantly
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