Exporting PDF for iPad

Hello.  I have a 172 page magazine that I have created in ID4.  I have saved it using an Indesign to iPad preset:
http://dirtywords.tv/2011/indesign-to-ipad-pdf-preset/
The file size is still huge, 31KB.  I need to get this to be way smaller and would prefer not to introduce Acrobat into the mix, any suggestions?

Newer versions of InDesign have optimized PDF export to yield much smaller files, but ultimately, the problem comes down to how much degradation of quality you are willing to accept in your output due to downsampling of images and lossy compression. Quite frankly, a graphically-rich PDF file with 172 pages is going to be big unless you want trashy-looking output in which all fine detail is gone.
          - Dov

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