Exporting to FLV Using Final Cut Express

I am using Final Cut Express 4.0 to edit my full HD film footage (29.97fps 1920x1080HD). The final film will be uploaded to my website for viewing. I will be hosting my own videos and using my own player. I need to get the videos to .flv format for easy web viewing. Unfortunately, I have learned the hard way that FCE doesn't export to FLV nor does it predict your export file size. What a shame! My videos are 7.5 minutes long, so the files are large. Currently, I am using a two 3rd party free video converters. The first provides me more flexibility in compressing my video using H.264. I reduce the resolution to 1280x720HD for a reduced file size. Next, I use the other converter to take the compressed file and convert it to FLV. This is where the video becomes unbearable. I received better conversions when I uploaded to YouTube and allowed them to do it. The purpose for me trying to compress and encode the videos myself was to improve the quality of my videos on the web. Feedback I have received was that my free encoders aren't good. It has been suggested to me that I purchase Adobe Flash CS4 to convert to FLV. My problem is I don't want to spend $700 to convert a video. Do I have any other viable options?

Jason Castellani wrote:
I am using Final Cut Express 4.0 .. 29.97fps 1920x1080HD .. 7.5 minutes long .. using a two 3rd party free video converters. The first provides me more flexibility in compressing my video using H.264. I reduce the resolution to 1280x720HD .. use the other converter to take the compressed file and convert it to FLV. ..
no need for converter #1, .. the zillions of options in FCE's 'Export using QT'-dialog allow same settings..
450sec of 720/30fps material will create STILL huge files .. the point for setting the 'quality' is the socalled bitrate; e.g. famous tool VisualHub (not avail anymore) allowed a manual setting, to find a mix of size vs. pic quality. .. check your converter tool, where and how to set the bitrate. but: the better, the bigger ..
I dare to say, even the mentioned elaborated tools don't do wonders.
consider downsampling the framerate by half to 15 (in the 'Size' dialog on Export from within FCE).
consider an even smaller res 960x540 ..
don't forget to de-interlace for web-deilivery (reduces file size a lil'..)
downsize audio sampling rate to 22kHz.. mono .. saves a few MB ..

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