Exporting video for use in website

I know this topic has been addressed before, but after using the search feature, I wasnt able to really get anywhere for my particular situation.
I have used FCP HD to edit a 3.5 minute video. Now I want to export it so that it can be posted on a webpage. I exported it as a QT movie, using the H.264 codec, and a frame size of 320x240, and the file size is about 30 megs. The guy that does the website Im tyring to put this video on said to shoot for the 5-10 meg range. Is it possible to get this video down to that size range ? I have read before somewhere to shoot for about 3 megs per minute. That would put this 3:30 video around 10 megs. How can I get it smaller ?
And I also know that cutting size also reduces quality. I tried some other settings and got the file down to 18 megs, but that was using 15 fps and the quality did not look good.
Should I be using the H.264 codec for this, or is there any way to use a different codec that is more widely accepted and still achieve a small file size ?
Thanks.
Powerbook G4

So is 30 megs a reasonable size file for posting on a website ? Will that just make the download times longer ? And would it be better to set it up for streaming ? I know I've seen it many places where you just click on the movie link on the web page and the movie window pops up and begins playing the video as it downloads the rest. Is this actually downloading ? Im guessing it is either the "fast start" or the "streaming", but Im not sure which.
And I know I've read somewhere on this forum to expect about 3 megs per minute - is this referring to something else like wmv files or something ?

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