Factory reset macbook air - HOW??

Hi there,
I have an 11" macbook air running Mavericks, and have since acquired a new macbook pro retina.  I want to give the macbook air to my son, but before doing so - would like to perform a factory reset.  I am not sure how to do this.  Is there a process, or are there steps that anyone could walk me through?  I have tried restarting while holding "command" + "R." but it looks as if I can only do a software restore, and it won't do a clean re-write of the whole system (including user home folders, etc.)
Please help!!

Essentially this is the procedure: Preparing Macbook for sale.
A more detailed version: http://www.thesafemac.com/how-to-prepare-your-mac-for-sale/

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