File size of .swf files exported from Indesign CS5

I have made a basic file (728 x 90 px) in Indesign, which is the size of banner ads we produce. I have not put on any effect or animation yet. When I export it as a swf file, the file size is 139kb. This is way too large for any banner advertising on websites where the highest is normally 100px and the smallest is 30kb.
I have tried exporting at a lower resolution, but it has no effect on the file size, rendering this useless as a flash export option for me.
Is there something I'm missing or is Indesign just not the right tool for flash banner ads.
Thanks

Mr Met
{swf file that's 13MB. What are your images, 200MB each?}
As I said, I resampled the images to be 500px wide so each PShop image is about 1.4mb (single layer). There are 12 images used.
Here it is if you care to see i t- 11mb so it will take time to load
http://wgdesigngroup.com/10/elaine/elaine.html
Jongware
{The Right Tool for the Right Job ...}
No doubt you are a 100% right here.
But I think it is a bit disingenious to blame the InDesign user for the feature. It would be like Abobe putting Drop Shadows and transparences into ID and then saying you should use PhotoShop to for that feature!
Brian

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