Flash CS 5.5 - best settings when exporting to .swf to reach widest audience?

Hi Flash experts!
I am a 2D illustrator and am relatively new to Flash (and love it!) and want to add some simple Flash animations (using my illustration) to my portfolio website. But I am having issues when exporting to .swf - I have emailed on examples of work to friends and colleagues to view (and check) and most have trouble opening the .swf files. In fact most can't open them at all! Is this more to do with your average (probably a pc user) person not having an up to date Flash player or to do with my settings when exporting?
Can anyone advise me on how to best export to .swf to ensure the majority of people can open and play the file? Is this a problem just for a newby like me or a wider issue you Flash superstars deal with?
Eagerly awaiting your advice!
Thanks,
Lisa in New Zealand.

It may just be that they do not have a standalone Flash player to play the file.  Your better bet is to plant the swf on a web page and send the link to the page instead of the file(s).

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