Flash Player Development for Embedded Device

Question

I recently submitted a request for the Flash Player Lite and
Flash Player SDK. The website told me I would soon be contacted by
an associate with instructions on how to download the tools to
build a flash player for my embedded device. Instead Adobe forwards
my request to a 3rd party consultant that wants to charge me NRE to
develop the tools for my target and an expensive license fee for
each unit I want to put the player on. Since when does Adobe charge
a licensing fee for it's player? They are obviously endorsing this
if they have a contract with this company.
Does anyone know a way I can get the tools to build my own
Flash Player that will run on my device. The device is custom made
hardware using an i.MX32 ARM processor and Windows CE 5.0.

Answer 1

Adamee -
I went through the same cycle you did. I'd like to add that
it's my understanding that there are two components to the costs of
the 3rd party integrator's solution, an NRE, and a per device
license fee. The NRE is significant, but I understand that the 3rd
party needs to be compensated for their effort. I sensed that the
~$10 per device costs were driven by adobe. From a cash flow
standpoint, $10/device might not be that bad for a low volume
design, and if you're moving big volumes the price goes way down.
All around, it's not a bad deal if you have more cash than
technical resources.
However, I must admit that I'm disappointed that I have not
been able to find another licensing path except through the third
party. I will mostly likely not be able to justify the NRE but have
the skills (I strongly suspect) to perform the port myself. If
anyone knows how to contact adobe about licensing Flash Lite 3,
please let me know (don't call customer service - it's outside
their scope).
Thanks -