Flip clock effect in InDesign?

Hi all,
I'm trying to achieve a flip clock effect in InDesign and export it as a SWF file. I've looked through all the options in the Animation palette and there isn't one that come close. Any suggestions?
Cheers,
Trish
========
Mac 10.6.8
InDesign 7.0.4

Hi Steve and Silkrooster,
Thanks for your reply. I should have been clearer about what the flip clock effect was! It's exactly what Silkrooster has described. I believe it's also been used at airports for the flight timetables, before LEDs were used. According to Wikipedia, it's called a split-flap display (http://en.wikipedia.org/wiki/Split-flap_display)
Unfortunately, I don't have a copy of Flash Professional 5 at work. I'll ask around and see if anyone's got a copy of it.
What I was hoping to do was to integrate it into the existing artwork and exporting it all straight from InDesign. Any suggestions/advice/recommendations would be greatly appreciated!
Cheers,
Trish

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