Follow-up email triggered on email campaign click

Question

I am wondering if it is possible for a follow-up email campaign to be triggered once someone has clicked a link in the previous email.
For example, I want to send out an email to subscribers of an email campaign, with a link to an informative webinar. I then would like only those that have opened the email, and preferably clicked the link, to be sent a follow-up email (a day or 2 later) with extra contextual information that assumes they have watched the video.
My needs are not limited to this example, but hopefully you get the idea.
How might I go about doing this?

Answer 1

Hi Dayle,
You can't trigger campaigns based on a user's interaction with the e-mail content itself, if it points externally, but you could try to redirect the user to a BC page where you could auto subscribe him to a "follow-up mailing list" before redirecting to the video itself, as per your scenario (or having the video embedded there). In regards to enabling the webform to properly autosubmit the apropriate information, you could build the link by this pattern: http://yourBCwebsite.com/landingpage?email={module_emailaddress}&fullname={module_fullname}. This way the url will be different per each user clicking it, but it will point to the same page. On that page you can prepopulate the subscribe form fields with {module_url,email} and {module_url,fullname}
Kind Regards,
Alex