Fonts from Photoshop to Premier not clean

I'm attempting to make an simple slide show in Premier Pro CS4 with slides that were created layered in Photoshop CS4 Extended. the slideshow will be dispalyed on a computer screen in a kiosk at a large sales convention.
My workflow is:
export the graphic from Photoshop in an image format
import into Premier
place each graphic on the timeline.
export as a movie
My problem is that while the graphics look great, the text looks horrible - smeared, pixelated, blurred.
The font used by the graphic designer in Photoshop is ITC Franklin Gothic Book, and in other places, ITC Franklin Gothic Demi
I've tried exporting from Photoshop to JPG, PNG, BMP, TIFF and they all look horrid.
I've tried using other fonts, with no different outcome.
I've tried different Premier templates
I've tried different output formats (AVI, MOV, WMV, H.264, etc.
Does anyone have any suggestions? It seems like it should be simple, but not so much
Thanks in advance for any help!

You seem to talk of "graphics" and "text" ( and both looking awful) so I am wondering what specifically do you mean.
I get and use graphic text from Photoshop on a regular basis and these look perfect in HD Broadcast (and everything else) and I also use graphic text direct from PPRO Titler without any issues.
A Text-Graphic to me can be :
> A simple type face / font from my client designers computer that they wish me to use as a "super" over a video scene /frame. This usually happens when I do not have that typeface / font in my Windows systems. (My clients use MAC largely)
or
> It can be a custom built designer type with complex enhancements ( shadows/fills/shapes / paths etc...). Effectively this is a graphic in my jargon.
We interchange both of these as PSD files ( usually layered so I have control of all the elements). I work them around from these. eg flattening etc..
They are produced slightly larger than needed in my Sequence and always in RGB (not CMYK)
and ...
> I also use graphic text direct from PPRO Titler without any issues
Straight TEXT to me is basic body copy and maybe small.
Wish I could advise more on your issue ...but maybe some of this is helpful.
Were / why does the 805 x 602 come into your equation? Are you using a Custom Sequnce Setting for this project?

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