Found an Option to Change Email of Apple ID in iTunes Store....

Hello,
I found an option to change the primary email address of my Apple ID in the iTunes Store.
Here's how...
iTunes.app > Account > Apple ID Summary > Apple ID > Edit
Here is a screen cap of the screen where you can change the email:
Now my question is, what are the consequences of changing my email address for my Apple ID?  I have been wanting to do this for quite some time now and just found this option about 10 minutes ago.  If I were to go forth with this, what would happen to my purchases... apps, music, movies, TV shows, books...
Also, what would happen to the @me.com email address in the iCloud that's associated/connected to my original @gmail.com Apple ID that I actually would like to replace with an @me.com address.
Knowledge and advice would be much appreciated!
Marcus

As far as I know changing the primary adress will not affect any purchases. Since it is the primary email, it should change any other Apple related accounts, eg: Game Center, iMessage, FaceTime.
Try searching the Apple Support website for more information under the iTunes section.

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