FrameMaker 9 upgrade offer -- Adobe sales lacks information. Any ideas?

When I started up my Frame 9 copy, the splash screen displays a "Limited Period Offer" of 40% off to buy FM 12. Except the Adobe 12 web page, the direct sales rep I called, and the customer support rep I was transferred to have no information about this.
Does anyone have any more information about upgrading FM 9, and how I might actually "save 40%" when upgrading?
A screen shot of part of the FM splash screen with the upgrade offer is here:

Besides being expired, I seem to recall that the offer was only for a
discount on the subscription version of the program and not on the
perpetual license version. The subscription version is bad because, if
you stop paying the subscription fee, the software stops working.
Upgrade pricing is only available from FM10 or FM11.
I must say that I do not like Adobe's upgrade policies. A person who has
already purchased FrameMaker 9 has already paid for 99% of the features
in FM12. Why they should be forced to buy the new version of the program
at full price just to get a few new features is ridiculously unfair.

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Interval Since Last Panic Report: 104068 sec
Panics Since Last Report:          4
Anonymous UUID:                    B2C104D0-AECA-4FB2-A245-9B132D41281A
Sun Sep 2 10:37:46 2012
panic(cpu 0 caller 0xffffff80126b7b95): Kernel trap at 0xffffff8012eea380, type 14=page fault, registers:
CR0: 0x0000000080010033, CR2: 0xffffff8012eea380, CR3: 0x000000002fc2e000, CR4: 0x0000000000000660
RAX: 0xffffff801e530df0, RBX: 0x0000000000000002, RCX: 0xffffff80126a59c0, RDX: 0x000000000000000c
RSP: 0xffffff808b1b3ed8, RBP: 0xffffff808b1b3f00, RSI: 0x00000000b10c0e2c, RDI: 0xffffff801e53d550
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0xffffff808b1b3b70 : 0xffffff801261d5f6
0xffffff808b1b3be0 : 0xffffff80126b7b95
0xffffff808b1b3db0 : 0xffffff80126ce4ad
0xffffff808b1b3dd0 : 0xffffff8012eea380
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Kernel slide:     0x0000000012400000
Kernel text base: 0xffffff8012600000
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last loaded kext at 38447122584: com.apple.driver.AudioAUUC          1.60 (addr 0xffffff7f93ffa000, size 32768)
last unloaded kext at 246527008769: com.apple.driver.AppleUSBTCKeyEventDriver          235.4 (addr 0xffffff7f942b8000, size 8192)
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com.apple.driver.AGPM          100.12.69
com.apple.driver.AppleHDA          2.3.0f2
com.apple.driver.AppleMikeyHIDDriver          122
com.apple.iokit.IOUserEthernet          1.0.0d1
com.apple.iokit.IOBluetoothSerialManager          4.0.9f8
com.apple.Dont_Steal_Mac_OS_X          7.0.0
com.apple.driver.ApplePolicyControl          3.2.6
com.apple.driver.ACPI_SMC_PlatformPlugin          1.0.0
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com.apple.driver.AppleLPC          1.6.0
com.apple.driver.AppleUpstreamUserClient          3.5.10
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com.apple.driver.AppleSMCLMU          2.0.2d0
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com.apple.driver.AppleBacklight          170.2.3
com.apple.driver.AppleMCCSControl          1.0.33
com.apple.GeForce          8.0.0
com.apple.driver.AppleUSBTCButtons          235.4
com.apple.AppleFSCompression.AppleFSCompressionTypeDataless          1.0.0d1
com.apple.AppleFSCompression.AppleFSCompressionTypeZlib          1.0.0d1
com.apple.BootCache          34
com.apple.driver.AppleUSBTCKeyboard          235.4
com.apple.driver.AppleIRController          320.15
com.apple.iokit.SCSITaskUsezClient          3.5.1
com.apple.driver.XsanFilter          404
com.apple.iokit.IOAHCIBlockStorage          2.2.1
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com.apple.nvenet          2.0.19
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com.apple.driver.AppleEFINVRAM          1.6.1
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com.apple.driver.AppleRTC          1.5
com.apple.driver.AppleHPET          1.7
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com.apple.kext.OSvKernDSPLib          1.6
com.apple.driver.AppleHDAController          2.3.0f2
com.apple.iokit.IOHDAFamily          2.3.0f2
com.apple.iokit.IOSurface          86.0.2
com.apple.iokit.IOSerialFamily          10.0.6
com.apple.iokit.IOBluetoothFamily          4.0.9f8
com.apple.driver.IOPlatformPluginLegacy          1.0.0
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com.apple.kext.triggers          1.0
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com.apple.driver.AppleSMC          3.1.3d11
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