'Free' games on app store

There will be a question, so please stick with me.
I had an interesting chat with some mates tonight. It was regarding a game 'clash of clans' which is free to download & then entices you to spend enormous amounts of cash once you're hooked.  i've read of some users spending up to £1000 per month on the game. Supercell, the developers, are grossing around £2MM per day....
Anyway, heres the common theme from our discussion. We all have kids.  We all think that apple should put in bold lettering above the game that it is not actually free,  by a long way. In fact, i think that you should have a separate category for these 'not free' games. Also, given that super-cells monetization tactics are morally questionable, we don't think apple, a company we all quite like, should be actively promoting them.
Heres the real problem. We have all tried to write very negative reviews on the app store. When one of my mates asked 'what did you write', i went on  the app store to check. It wasn't there. Neither were any of the reviews the rest of the group has tried to post. Further to this, if you look at the reviews on the app store for this game, very few allude to what I've mentioned here. All the 'bad' reviews are 'its great, but i cant login' etc. 3 people in our group had tried without sucess to post reviews months ago, and i don't think we are in a minority. Furthermore, if you go on the android review sites for this game, there are literally thousands of scathing reviews for this game.
My questions. Why aren't genuine negative reviews being posted? Why do apple advertise these games in the 'free' section? They are clearly not free.
One of my mates is the founder of a large parenting website & shes going to commission an article on this (i.e. 'parents - don't let your kids download this / why on earth do apple allow this on their store without a health warning / why are these games in the 'free' section).

Since you provide almost no information at all about your issue, it is very difficult to guess.

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