General question about Marketing Module (OBIEE)

Hi.
I'm trying to deploy OBI Marketing functionality integrated with Oracle Siebel CRM.
I have set up sample preconfigured rpd and marketing data, provided by Oracle:
+>EnterpriseBusinessAnalytics.zip+
+>OracleBIAnalyticsApps.rpd+
The point is that in preconfigured rpd all Qualified List Items use Oracle Data Warehouse Connection Pool. But in my case I do not have ODW deployed. I have only one data source - Siebel CRM DB.
And My question is..
What is the most popular practise when deploying Siebel Marketing Module (OBI)? How do you decide whether to use preconfigured rpd or to deploy your own one when deploy siebel marketing functionaluty? And how much is it performable to use preconfigured repository and metadata? Is it always applicable to use it?
Thank you and regards,
Alex.

You want to run Segmentation against the OLTP tables? Impressive! Make sure you have a good explanation for the CRM guys for every time their database dies.
The most popular practice is to actually use an analysis-oriented database rather than a transactional one. Parsing a couple of million S_CAMP_CON records with an 8KB blocksize isn't fun.
The decision between preconfigured and custom rpd boils down to this: how much of the standard functionality are you actually using and how much has been customized? If your segmentation criteria don't match the ones inthe preconfigured rpd at all, then you'll need to add to it or just drop it if you really have nothing in common with the OOB one.
That said...there's still the DWH part. And there I really wouldn't suggest building your WH from scratch. Add to the existing, modify it etc.
Cheers,
C.

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