Generate New Business with These 6 Results-Driven Email Marketing Techniques

First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs. An email campaign is one of the best ways to educate on IT topics pertinent to customers. Consider these factors when designing an effective email marketing campaign to position yourself and company as an IT expert...Get email marketing tips here!
What have you found works best? Are you using drip campaigns? Can you tie any of your successful acquisitions to email touches?
This topic first appeared in the Spiceworks Community

First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs. An email campaign is one of the best ways to educate on IT topics pertinent to customers. Consider these factors when designing an effective email marketing campaign to position yourself and company as an IT expert...Get email marketing tips here!
What have you found works best? Are you using drip campaigns? Can you tie any of your successful acquisitions to email touches?
This topic first appeared in the Spiceworks Community

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