Generating Leads from Campaigns

Question

Our business wants to establish campaigns and then generate leads to assign to service technicans to followup with customers. I understand how through relationships to make leads carry the campaign, but wanted to know if there is a program similar to CRMD_MKT_PROC (create transactions without campaign reference) that would allow you to create leads from a campaign.
Should the approach be to copy this standard program and modify it, or are there alternative approaches functionality from within campaigns themselves?

Answer 1

Hi Williams,
This is an example of how to create leads within campaigns.
Unique TV, a television manufacturer, introduces a flat television model, Unique Flat Century, and decides to run an e-mail campaign just before the summer Olympics. The target group consists of business partners who had purchased any product of the umbrella organization, Unique Enterprises, in the last five years. About 25,311 business partners qualify. 
The e-mail campaign is executed in two steps. In the first step, e-mails containing some information about the flat TV are sent out to all 25,311 business partners. Each e-mail also contains a link to a survey, which includes the question: “Would you like to receive any further information on Unique Flat Century?“ All those who respond positively to this original e-mail qualify for the second step of the campaign.
In the second step of the campaign, Unique TV uses the process of campaign automation to automatically generate leads for all business partners who responded positively in the first step of the campaign.
I think the above Example will give brief idea, how to create the leads from campaign.
create a campaign and two campaign elements, from the  campaign  F5 or Campaign automation button, campaign automation screen will open and there you can define ur condtions and assign the workflows to create a leads to campaign elements.
Regards
Chandramohan
Reward points if it helps................