Getting listed on iTunes Store

My university has been on iTunes U for about a year and we would like to get our site listed in the iTunes store. I understand that this takes a quantum leap in terms of number of programs and quality of content offered, but I would like to know where we can find a more definite list of criteria for being listed in the iTunes store. My goal for the coming year is market the "public" side of our iTunes U site and eventually be listed in the iTunes store.
Any comments, information and suggestions are welcome. Thanks.

I would like to know the same thing!
We have requested to be added, and according to our page, I will be contacted in 2-4 weeks, but have received no contact at all. I submitted originally last fall, then pulled my request. I then submitted again in the spring.
This has been the longest 2-4 weeks in history. :-D

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