Gift an app already purchased

Gifting an App to someone else - that I've already purchased...possible ???
Ok - I have a great app (not free) that I'd like to gift to someone.....but seemingly, the iTunes Store won't allow the option - as I already have the App associated on my account (and of course on my iPad/Phone etc.....
So why can't I do this....surely this is an oversight.
I've had to resort to providing a Gift Card to them (online) and then telling them what to download.....but the minimum is 10GBP.....for an App I don't want to spend anymore than 3 to 4 GBP on...
Any advice Apple/Anyone to get this fixed.
Thanks
R

One solution I've seen mentioned is to sign out of your iTuens Store account, find the app you wish to gift, and select the "gift" option. It should then ask you to sign into your account and will then proceed with the gift. That's worked for some people, at least.
Hope this helps.

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