Got an e-mail from Apple Software Customer Seeding about testing software-is it for real?

I recently received an email about testing pre-release software from Apple Software Customer Seeding.
It's asking me to log in with my ID and accept a confidentiality agreement.  Is this a scam?

Actually, I was surprised to find this email in my inbox this morning, on a US holiday, sent from the Pacific Time Zone at 7 a.m.! 
I don't even have Lion installed, so the only reason I can think they are interested in my opinion was due to my public criticism of Lion and the cost of upgrading software (over $5000 in my case, being in the print and design industry) just to take advantage of the iOS-flavored features.
Suspicious of its offer, I viewed the email in "Source" (yes, I still use the much-stable Office 2004 with Entourage) and was able to see "who" really sent the email (someone with ties with Apple, but based on her Facebook profile, I think she's an outsource ... Quiltmaking seems to be her thing!)....
Then I came to the Apple Discussions and saw not one, but two discussions about this possible spam/phishing letter.  So, yes, it turns out to be real, but again, my initial thought was this was Apple's way of silencing one of their critics.
Yes, conspiracy theories abound when the company you love and love to hate is so secretive (gosh, they can even get the SF Police to cooperate in searching someone's house!).

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