H.264 format, 720p CBR limit 20 mbps?

Are you all seeing the same thing?  If I export a 720p 59.94fps movie to an .mp4 file, PP is only allowing me to set a CBR bit rate of 20.   If I go to H.264 Blu-ray I can go to 35.   If anything in my layman's mind I would have expected the non-BD version to allow higher.   Feedback?

Stephen: got it.  I didn't know about levels, but now see lots of material on it.   Shootenz/Bod: 20 is sufficient and no I probably can't tell a difference, but I was hoping to keep both my .mp4 and disc encoding .m4v at the same bit rate.  Plus it seemed odd to me to have that limit.  

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