Hard cover books are only laser prints ?

I recently ordered a large hardcover book from Aperture, and it just arrived.
I have been reading good and bad reports about Apple books, and also the Aperture 2.1.2 update promissed better quality books, so something must have been wrong that needed improving.
The best way to judge the quality was to just try one.
Maybe my judgement of good and bad is off, but this book I have here is nothing I would expect from Apple, and definatly not something I want to sell to my clients.
All the pages look like they have been printed with a standard laser printer on cheap paper.
Color seems ok though, but the overall quality is pretty low.
Figuring material costs and labour, the price can maybe justified, but I simply did not expect a laser printed book.
Are all Apple books printed on laser printers ?

I have noticed a definite improvement in hardcover books post the 2.1.2 update. While I wouldn't sell the books to clients, I do think printing rivals nearly anything on the market right now (in press printed custom books). We use them as a portfolio to give to people in our industry and the quality is definitely good enough for that. They are at least as good as any photo book you'd find at Borders.
-Dave

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