Have new iMac prices rocketed in the UK?

Correct me if I'm wrong (I'm sure you will), but it seems that the prices of the new Haswell iMacs have gone up by £50 for the base 21.5" and £100 for the entry level 27".
I'm sure that they were £1,099 and £1,499 respectively as opposed to the new £1,149 and £1,599,  yet in the US the price appears to have stayed the same ($1,299 for the 21.5").
In the good old days, the new models were often the same price and the old ones were sold off cheaper by third party retailers.
Now the old models are going for the same price and the new ones have had a price hike, so you no longer get more bangs for your buck  .........  well actually the americans do, but we Brits get fewer for our pound.

Ian,
You've been around long enough to know full well that the rest of the world has long subsidised the North American market ... and not just for the cost of goods.
Take services for instance, home services do not exist here and it is no secret that warranties and repair costs are tailored to meet whatever Apple can get away with in other countries.
But having said that, it is all about competition at the end of the day and that is what any business is all about.
We are just unlucky that the Web was invented here but the best means of using it wasn't.

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