Having trouble converting photos to crisp web images

I am using CS2 on Mac OSX 10.4.11. I've been trying to figure the best way to do this for a few years now. I am an invitation designer and I photograph my products to be used as images on my web site. I'm starting with a 3008x2000 pixel image at 300 pixels per inch, crisp .jpg of my invite with a fabric background that I delete out after the photo is taken. I open the photo, duplicate the layer, delete the background, duplicate the layer with the invite selected and create a dropshadow, then I use the sharpen filter on the invite layer. Then I reduce the image to roughly 627x417 and use the Save for Web function. The picture comes out with a blurry haze around the text and the invite colors become pixelated looking. Here is an example http://www.invitedesigner.com/index.php?main_page=product_info&cPath=36_57&products_id=22 22 the bad photo is the smaller one below the main image. The main image is a scan which I was using for a while because of the good quality but it doesn't allow me to show enough of the invite.
If you have any advice at all I would love to hear it. This has been driving me crazy for years!

Thank you guys so much, I thought I was choosing the highest quality .jpg in the 4 up but I didn't realize I could also adjust the quality of the .jpg in a dropdown on the right. I was on low and changed it to maximum and the quality looks WAY better. Now I just have to get better at the photography portion of it. My lighting is off and the red background I used is reflected on the product. Thanks for the advice!

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