HbbTV on new Apple TV?

I have heard from an interesting new standard "HbbTV". According to the website of HbbTV.org this new standard should enable consumers to access new services from entertainment providers such as broadcasters, online providers and CE manufactures – including catch-up TV, video on demand (VoD), interactive advertising, personalisation, voting, games and social networking as well as programme-related services such as digital text and EPGs.
Does anyone know whether this new standard is already implemented in the new Apple TV or may be planned to be supported in the near future from this set-top-box?

The Apple TV is not a set-top box and does not work with broadcast nor broadband television, so standards such as HbbTV will not be applicable. The Apple TV is a media playback device that works with your computer or with the iTunes Store and a few other Internet-based services such Netflix, YouTube, MobileMe, and Flickr, and only with those services.
While no one outside of Apple can predict future product developments, Apple's indicated that they have no interest in participating in the broadcast/broadband set-top box market. They have a different model, one based on Internet purchase and rental of individual items of content.
Regards.

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