HD work flow for downloadable quick times

We are putting up video clips for press sites to download - these clips are currently being used in mostly FCP and Avid. We are generating our clips from ArtBox (which only supports DV 25). We currently are supplying Mpeg-2, DV25 AVI and DV25 MOV files for download.
Question...We are wanting to supply HD content. Does any one have a suggested work flow for this delivery?
We are using FCP. I am thinking we ingest using DVCPro 50 or Pro Ress 422 and export using H264. This of course does not create the AVI of MPEG-2? We are trying to supply at least three file choices.
Any thoughts?

H.264 is only for presentation...right. Wouldn't want to get that for editing.
ProRes isn't really what you want either, I don't think. What it does is make Uncompressed HD quality files fit into an uncompressed SD data rate. That is stil a bit high for web delivery.
Not sure what you'd use. For SD clips I'd typically get Photo JPEG A files....then I'd convert into the codec I needed. I'll let someone who might know more than me in this area take the answer on this one.
Shane

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