Help a Complete Beginner Improve Quality of Exported Videos

Hello all, I'm completely new to Adobe Premiere Pro and I am experiencing lots of difficulty with the quality of my exported videos. My source material is a 720 x 480 .AVI (Note: I intend to export in a format like .WMV or .MOV) that was recorded with a screen recorder called CamStudio. The original material looks incredibly nice in Windows Media Player but the minute I import it into Premiere Pro and export it, it looks awful. Exporting the same video through Windows Movie Maker results in incredibly better quality. I'm pretty sure it has something to do with both the project presets and my export presets. I just don't know the kind of numbers and settings I need to input in order to fix the quality. Could someone be kind enough to break down all the numbers and settings and explain to me what to do? I have looked through several guides but it just doesn't seem to be working out for me. Maybe all I need is a human touch to the advice...thanks in advance.

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Eddie
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