Help creating interactive presentation for iPad using InDesign

Hello All,
So I have some very basic experience using Adobe programs for my personal business solutions. Primarily photoshop. But I just got InDesign CS6 as it was recommend for creating an interactive presentation for an iPad.
Before I get to my main question I'd like to give you the basics on my needs for such presentation. I currently own a residential painting company and we have a printed client manual we use at our sales presentations to cover our services for prospective clients. I would like to create an interactive presentation, document, whatever (is easiest and will provide the best experience) for our sales reps to use on iPad devices. This presentation will ideally be between 20-30 pages long, with a main menu and 4-5 subtopics with page links, video & picture inserts, working web links, GIF's, and anything else that might spark customer interest or be an effective sales tool.
We are trying to integrate everything for use on the ipad for our sales presentation because we can use it as an all in one tool. Specifically for our client manual, schedule, job locations, credit processing, etc... Also, I see a video review on an ipad much more powerful tool than the boring written reviews we have right now.
Anyways, I really have absolutely no idea what I am doing. I have learned Adobe programs from scratch in the past, and I am looking for any beginner advice or resources you guys may have. Maybe some good starting points or examples of presentation templates for ipad use, functionality, etc... Really lost in the fog right now, and just looking for a little beginner guidance.
Any help or advice is grealty appreciated
Thanks
Tim

Tim,
I believe you can get more specific help over here:
http://forums.adobe.com/community/indesign
You may (re)consider the presentation format. A PDF (which may be created from an InDesign document) may an option for identical appearance (requiring sufficient pixel x pixel size of all appliances used. Otherwise, a floating (reflowing) format may be more appropriate. In the latter case, InDesign may be a dead end.

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This is Sean Smith. Marilou who wrote the original post works for me. Bob if you could point us in the direction of details you need I’ll ensure we provide the additional information as soon as possible.
M tells me she pretty much doing exactly what Steve's article suggests.
The concern is what a remarkably cumbersome process this appears to be.
Even though I believe her explanation entirely I find the problem to be highly disconcerting as it’s wasting an immense amount of valuable time and inhibiting the production process significantly.
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