HELP! Project for school. What is Apples benefits and costs for consumers?

I have a project for school, and I'm focusing it around Apple. Ive done hours of research and cant find anything on the benefits and cost for Apples consumers. Help please?

Macs need almost no IT support, and sometimes none at all. One private educational institution (about 1500 students at all grade levels) with which I have been affiliated a couple years ago decided to equip its students, teachers, and administrators with iPads, iMacs, and MacBook Airs.
They have no IT staff. Zero.
Another, fairly large (Fortune 500 company) recently decided to replace all its Windows computers with iMacs and iPads. Less than a year later they laid off 90% of their IT staff, and reduced its associated infrastructure a commensurate amount. This was a benefit I knew would occur, but the C-level suite didn't believe it until seeing it for themselves.
(Edit to add... Blackberries were the only "supported" mobile device for a long time. iPhones were never supported, yet everyone eventually started using them anyway, even the IT staff. No one even seemed to notice this transition except in hindsight, after which it was already complete. Even today they're not "supported". Yet this business somehow not only managed to survive, it's been growing at a fairly healthy rate despite an awful economic climate.)
Another educational institution, this time a public one with which I've been more recently affiliated, equips all its students and teachers with MacBook Pros at taxpayer expense. Their reason for doing so was a study concluding that Apple hardware lasts longer, is more resistant to malware and its associated problems, and require less support than PCs.
Private institutions have always been sensitive to needless costs while institutions relying on public funding have traditionally been less sensitive to that need. That has been changing recently though. Taxpayers, teachers and students all win, of course IT staff has to find other employment for which they're qualified... whatever that may be.
Of course these amount to nothing more than personal anecdotes, but you can probably find thousands more just like it.

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HELP! Project for school. What is Apples benefits and costs for consumers?

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