Help with rich black color for print project, please

We are using CS5 photoshop to create a 3ft x 8 ft vinyl banner. We've never created something this large for print before.  Included layers are a black to white gradient, a black filigree graphic from DigitalJuice, and black text (that was created in Illustrator by someone else).  We set the project up using CMYK.  The printer informed us that we need to change the blacks to rich black (C50%, M40%, Y40%, K100%).
How is this best done?  I can see how to change the color picker to the rich black %, but this doesn't appear to change the blacks in the project.  Is there a way to change them, or to export the project with rich blacks?
Do we have to begin from scratch - and if so, how do we get the graphics and gradients to the rich black color settings.
Any help will be greatly appreciated -

In RGB mode I can't create non - rich black. For example if I set the color palette to CMYK, choose C=0%, M=0%,Y=0%, K=100%, fill the canvas with this color, and then measure the color with the eyedropper, the color reads C=70%, M=68%, Y=64, K=74%.
This means that if your document is in CMYK mode and you have blacks that read C=0%, M=0%,Y=0%, K=100%, converting the document to RGB and then back to CMYK these blacks will become rich. Though the numbers of the rich black my vary depending on how your color management is set.
Have in mind that the numbers above preserve the tonal intensity of non-rich black when converted to rich black. If you want the numbers your printer suggested they will be fine for elements like text and flat colors but for things like photo images this will intensify the blacks and will alter the tonal balance appearance which may be not what you want.

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