Hi Masters , what importence of mdm.please answer it

Hi Masters ,
       what is importence of mdm, for cosolodation and master data maintence we can also do in BI, then what is special functionsality for mdm with compare to other i.e BI OR BW.
      actually in as per netweaver architecture in information integration layer , there BI , BW, mdm . but I dont know about Mdm specialities with compare to BI or BW.
please reply to this when compare to BI or BW what is special functionalities in MDM.
   best answer is appreciated

Hi Surya,
BI or say BW are analytical reporting tools whereas MDM is used for master data management.
Business Intelligence systems are designed to help organizations understand their operations, customers, finance etc. This information is used to make decisions about organizational direction. Poor reports results in poor decision making. The costs can be enormous.
The basic reason the reporting is wrong is that the operational data feeding the analytical engines is filled with errors, duplications and inconsistencies. If the poor quality reporting is to be fixed, it has to be fixed at its source u2013 poor quality data under the applications that run the business. This is the Master Data. The solution to this overarching problem is Master Data Management. MDM is the glue that ties analytical systems to what is actually happening on the operational side of the business.
Basic Need of MDM
1. Consolidation of Master Data
2. Harmonizarion of Master Data
3. Central Master Data Managment
MDM can be used for scenarios like
1. Rich Product-Content Management
2. Global Data Synchronisation
3. Customer Data Integration
For more help, you can refer to the below link.
http://help.sap.com/saphelp_mdm550/helpdata/en/43/D7AED5058201B4E10000000A11466F/frameset.htm
Hope it helps.
Thanks,
Minaz
Edited by: Minaz Kathawala on Oct 1, 2008 5:20 PM

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