How are you currently using video with marketing automation?

I manage an educational site through Brightcove called Video Marketing Academy. I would like to create a course to tackle the challenges of using video with a marketing automation platform. I’d love to know how you are currently using video with marketing automation, what your results have been, and what are some of the challenges that you are running into?
I understand some of this maybe platform specific, but I would like to understand the challenges and help from a strategy and best practice perspective.
videomarketingacademy.brightcove.com

Well you certainly hit some good ones. When it comes to marketing automation I'm always game for more flexibility with anything, for instance I would love to have more conditional options on form processing conditions, and I know that has nothing to do with video but it goes to your answer, anyway that you can give a marketer more flexibility with filters or conditions or what not the better when it comes to lead scoring, campaign options, and reporting the better.
If one could integrate Video reporting into Eloqua I think that would be cool, I know that would be very challenging because of how Eloqua reporting works, but it would make it a one stop shop which isn't bad,

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How are you currently using video with marketing automation?

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