How can I create iTunes U content?

Especially with the newly integrated features with the new iBooks...I would LOVE to use this feature to write courses as an individual or as a representative of a group that's not "official" in the sense that Apple seems to be striving for (Universities, K-12 districts, museums, etc).
Do we know why Apple created this distinction? Is there a way to have a unofficial or "ammature" account of some sort?
Thanks!!

Additional program information and elgibility requirements are available here -http://www.apple.com/education/itunes-u/
-Thanks

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