How can I escalate complain to next level if not resolved by Apple Customer Service and AppleCare iOS Senior Technical Adviser?

I am Apple fan and use whole range of Apple products, (iPhone, Ipad, MacAir, Apple accessories like bulb, drones etc).
I have started experiencing problem with my iPhone5 battery and phone started getting very hot.
Since my warranty was expired and apple service is far from my office (if I have to go there , need to take half day off), I got the battery replaced at the local store in my office building. New battery didn't make drastic difference and still suffering from the same problem.
Today, I came across this article on the battery replacement program and I got my serial number checked and I realized my device is one of those affected device.
I call apple customer to get the battery under the program, according to them I am not eligible as I got the battery change elsewhere. If I have to get my phone repaired from apple Center, it would cost me $366/-. At the most they can do is the refund for the battery I bought I outside.
This is really frustrating experience, being unfortunate to receive faulty device from Apple and further being resolving the problem without knowing the fact that there is some manufacturing defects in the phone.
My phone replacement is due this month and I am not so keen to go for iphone after going through such bad experience.
It may be not be big issue to loose one customer for Apple, but I still want to escalate my complain and highlight that after buying such expensive phone, I have to struggle to find solution and solution offered by Apple is almost equivalent to new phone cost.
I did not find any emailid to raise for such complain. Let me know if any one where I can raise my voice and pain.
Thanks in advance.
Regards,

Dear meacod
I have live the same, except that I Cure my MBP before it goes to die.
A lot of older participants here just talk about Aplle care, which seem the automatic thing in front of a lack of real good quality on Apple products .
But I think we pay the price, and my second hand MBP was much more expensive than a brand new PC with more ram, more Hard disk, and even a blue ray...
I don't know your mbp history, but that's sure that we are not equal, in world, with Apple customer support. France is not so great, I don't know for your country.
The only thing I think is that Apple should take care of us, as we have some unacceptable issues, for An Apple Product...
Since 1996, when Apple was almost dead, saved by Bill Gates investment !!! , I have every year promote it, and it was not easy, but I have bring to Apple between 3 to 10 customers each year..
since One year, I have stop that, because I don't believe anymore in Apple product's superiority .
Oh, yes, on the paper, it's better, the system is really good. But the overall experiment can be so bad that I don't want to loose friends, or customers...
I don't say it's always bad : I just say that it CAN BE SO BAD and that Apple DON'T take care of that...
so, for your computer, open it, check it a lot, may be it's too late, but for instance, you talked about a fan, I have solved that case just by putting oil on the fan's axe...
good luck

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