How can I import business cards?

hi there
my brother uses his mac as the main computer in his business, as a company he has a mailing list and customers constantly give him business cards, but the amount he gets he often doesn't have the time to spend inserting all the information into his customer contact book for future mailing lists.
He asked me to find out what good hardware/software there might be that will work with a mac that will make it very easy for him to do this.
Preferably a business card scanner via usb that he just pops in the business card and the information is added straight to the address book without any clicking through menu or anything else.
please help ??
thanks
sam

hey alberto
thanks for the reply. I am sorry I forgot to mention I had already done some searches of the products you have mentioned and didn't find any good reviews of the porducts.
I look at iris link and none of the products seemed to get a good review. I did however find a good option through dymo but the only problem is the price, with the right one for the mac starting at £200 or more.
I already had checked out some apps for the iphone, but many rely on ocr technology which at times makes mistakes and if your try to scan business cards simply without having to do my re-editing, it isn't a good option.
I found an app called 'card munch' that uses real human transcribers to transcribe the information and sends it back to you, but obviously it isn't instant.
I have emailed these options to my brother and he is probably going to make a decision soon.
I posted the discussion because I thought their might had been a apple own brand hardware that would let you scan business cards, surely the people at apple must have this problem too.
Also might be possible is some ocr software that will work with a mac and a flatbed scanner.
sam

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