How can i make my own app?

I would like to make an app for my small business, not to sell to the public. Our sales people (only 4 of them) have iPads and I would like to make a catalog of our products into an app so it's easier to sync and use for the sales team. I've found several online companies that will help me but not sure who to go with or the best option...or if there's something I've overlooked. I've tried Dropbox and Goodreader and while that works...an app to me sounds better. The catalog would consist of pictures, product descriptions, some video.
Thanks!

You could start out with Apple's iWork apps like Pages for word processing and Numbers for spreadsheets (or something similar from the App Store). These apps allow you to embed photos and videos, or links to your own YouTube videos.  And you could use iCloud or DropBox for sharing and collaboration between your teammates. 
Experimenting with these off-the-shelf apps may give you some ideas for custom solutions that better meet your business needs.  Good luck!

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