How can others publish .PDF books to iPhones?!

I have created a cooking book for the iPad using iBook Author, with some fancy layout and formatting. The book looks great.
Now I want to be able to publish it for iPhone as well.
I can see others have their cook books available for iPhone and iPad and it looks identical on both platforms. Having tried to download a few of them, I notice they behave exactly like a .pdf does (I can pinch to zoom, etc).
Now when I try to publish my book to iPhone as a .pdf I'm informed that that is not possible.
Instead I'm guided to using Pages to create an ePub file. But this does not work for two reasons:
1) The formatting tools are horrible, I have to recreate my book from scratch, and I can't get anywhere near the fancy layout and formatting of my iPad version. And the goal is to make it look exactly like my iPad version.
2) As an ePub I can change font size and font, which I don't want. I want my version to behave like a .pdf, just like everyone elses cookbook, so I can retain my fancy layout, fonts and image placements.
I really hope someone can help me here, because it seems I'm doing something horribly wrong.
Thanks in return!

This was so confusing, I looked to find out how others submit pdf-like books.
It makes no sense that I can't submit a pdf to the book store, now that other books behave exactly like pdf, and the iBook app can already handle pdf's.
Google is not my friend on this one, and I even tried to contact Apple...
All help would be much appreciated!
It can't be true that putting a .pdf of my iBook on my iPhone is easy, but putting it on the book store for others to download is such a complex prosedure you have to pay a company to do it.
Why does it have to be an epub format, when it changes nothing for the user experience and looks exactly like a .pdf?
Then something is seriously wrong.
I hope someone with knowledge on this area can explain this.
Help is much apreciated
- Frustrated iBook costumer

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