How did apple do the "blackout" effect

On the homepage of the new macbook air. There is a cool lightbox effect that transition into the background. I am making a website that can do just that.

I made a replica of the effect. It's not exactly like Apple's, but feel free to tweak it as you see fit. I would love to see it too if you could make it exactly like Apple's if you manage to do so.
http://seanooi.net/apples-websites-blackout-effect/

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