How did apple make the macbook pro retina screen less reflective

Heya
I lvoe my new late 2013 haswell retina 13 inch pro, comign from my old non retina pro I love how the screen is less reflective in sunlight etc..
I was just interested to see if anyone knows how apple mangaed to do this, technology wise??
Special coatings or reducing the spaca between display and the glass??
Thanks
interested to hear your ideas or actual knowledge.

This is from the "How to Clean Apple Products Page" on Apple.com i found.
Displays
Disconnect the display from power, from its connection to a computer, and from any external devices. Next use the cloth that came with your display or another soft, dry cloth to wipe dust from the screen. If additional cleaning of the display panel or case is required use a soft, slightly damp, lint-free cloth. Avoid getting moisture in openings. Don't use window cleaners, household cleaners, aerosol sprays, solvents, alcohol, ammonia, or abrasives to clean the display.
Warning: Don't clean the screen with a cleaner containing alcohol or acetone. Use a cleaner intended for use with a screen or display. Never spray cleaner directly on the screen. It may drip inside the display and cause damage.

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